Problem
How to become the leading service in global sports streaming?
Key insight
MotoGP is such a huge sport in Spain and a sport where
the fans don’t just follow it, they live and breathe it.
Big idea
To take the brand’s Raw Sport platform global by launching the beginning of a new era for Spanish fans. With Dazn available on everything from mobile phones and tablets to desktop, Smart TV and consoles – from one account.
Role
Art direction
Visual design
Media
TV
Print
OOH
Digital
The Spring/Summer 2022 collection reimagines sartorial sportswear with freedom of movement, elegant ease and the versatility of a modern day uniform.
Drawing inspiration from workwear, whether an artist’s smock or utilitarian jackets, S/S 2022 makes the ordinary extraordinary, honoring the value of the handmade. Architectural silhouettes in earthy, neutral tones further intersect with B-Monogram, B-Wing and Alpine floral motifs as an overarching excellence in leather artistry recalls Bally’s Swiss pillars of art, nature and design.
Europe
The campaign features a selection of influential talent from the global creative scene – including writer Amy Sall, musician Tsuaniana, Designer and CGI Artist Andrés Reisinger – all of whom are making bold moves and pushing boundaries in their individual lines of work.
Shot by Theo De Gueltzl, the set design artistically and allegorically represents the mountains each talent has overcome.
China
The campaign reframes garments as tools of superior functionality for endless expressive possibilities.
Craftsmanship takes center stage with sophisticated techniques and artisanal details displayed across multi-functional designs, from accessories to footwear.
Brand ambassadors Jiali Zhao and Johnny Huang introduce the collection, capturing Bally's pioneering spirit and reverence for art and nature with confidence and strong personal style.
Role
Art direction
Design
Media
Print
OOH
Digital
Light boxes
Film
The Premier League celebrated its 30th anniversary and to go with the many brilliant stories about what has happened on the pitch, there are a wealth of tales to be told of the incredible impact the Premier League and its clubs have had in their local communities since the competition started in 1992.
That is why the Premier League Trophy was taken on a seven-week tour of England and Wales, visiting Premier League, EFL, non-league and women's clubs who have benefited from Premier League investment.
Clubs across the football pyramid named a Community Captain, to honour one of the many people who have been a part of the Premier League's success and had a positive impact on the lives of people connected to their football club. The Community Captain accolade was given to more than 100 members of the public who had made an outstanding contribution to their club and local community, as part of the Premier League's 30th anniversary celebrations.
During the tour, the League announced new financial commitments to benefit fans and communities. This included increased investment into the Premier League Fans' Fund, with £5m available to support fan engagement projects across the top four divisions of the football pyramid.
The League is also invested an additional £13.5million into the Football Foundation to create small-sided pitches in the heart of communities that need them the most.
The tour also gave an opportunity to highlight new Premier League investment into women’s and girls' football, including the Emerging Talent Centres announced earlier in the summer.
Role
Art direction
Visual design
Media
OOH
Experiential
Social
Digital
Problem
How to make dry shampoo a handbag essential?
Key insight
Batiste wanted to reposition their dry shampoo brand as a styling multi-tool for young women with fast-paced lifestyles.
Big idea
To collaborate with renowned photographer Rankin and pop princess Pixie Lott, to bring to life the ‘My Quick Fix’ campaign.
Role
Creative concept
Art direction
Full rebrand visual identity
Visual design
Media
TV
Print
OOH
Digital
Problem
How do you persuade avant-garde, millennials around the globe that whisky is no longer the old fashioned, old man’s spirit of choice?
Key insight
People think whisky is preserved for only old men with grey beards and tweed jackets, smoking cigars, in old leather arm chairs, in gentlemen’s clubs.
Big idea
Enlighten and recruit a new generation of Scotch whisky drinkers.
Role
Art direction
Full brand visual identity
Media
OOH
Digital
Packaging
Print
Problem
Father’s Day is one of the most overlooked and forgotten gifting occasions in the calendar.
The most common search term associated with it is, “When is Father’s Day?”.
Key insight
Father’s Day for most dads is either forgettable or forgotten. Whilst most would count themselves lucky with just a card, whisky is still at the top of their wish list.
Big idea
To surprise Dads across the country with a last-minute gift from Haig Club that makes Father’s Day unforgettable.
Role
Creative concept
Art direction
Visual design
Media
Print
Digital
OOH
Problem
How to offer the ultimate washing experience that helps your
clothes stay as good as new
wash after wash?
Key insight
The boffins at washing powder giants Persil had created a revolutionary new product promising to annihilate the dirt in our clothes without damaging
them - whilst keeping them as fresh as the day we first
bought them.
Big idea
To launch a sector-shifting product as powerful as its promise.
Role
Art direction
Visual design
Media
Print
OOH
Problem
How to create a world number one by thinking smarter?
Key insight
Kaspersky’s competitors had spent years threatening people with an irrational digital world in which danger had lurked behind every interface.
Big idea
To create a different type of internet security that focused on positive values such as intelligence, assertiveness and proactivity.
Role
Creative concept
Art direction
Visual design
Media
Print
OOH
TV
