ENJOY THE GREAT TASTE OF SUMMER.

Problem

How to link Coca-Cola beverages to summer and unforgettable, new experiences in people’s lives?

Key insight

The summer state of mind inspires the freedom to live new, unforgettable experiences and to connect with friends and embrace the new with Coke.

Big idea

Dramatise that Coca-Cola makes summer more special to; Experience something new.

Role

Creative concept
Art direction
Visual design

Media

Print
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